- Emailbailey.1117@osu.edu
After completing a master’s degree in mathematics from Northern Arizona University, Roger received a Ph.D. in Economics from Vanderbilt University, and joined the Marketing Department at Fisher in 2013. In addition to his faculty position in marketing, Roger has served as Academic Director of the Full-Time MBA Program, Director of Honors Cohort, Advisor of Fisher Follies and the Co-Advisor of the Fisher undergraduate chapter of the American Marketing Association. In his time at Fisher he has advised 40 undergraduate honors research theses and continues to assist both graduate and undergraduate research teams in applying market research techniques.
Roger’s teaching interests are in marketing research, business analytics, market analysis and forecasting, and applied economics. He teaches a wide variety of undergraduate, graduate, and executive education coursework, and has won multiple teaching awards during his time at Fisher. Roger’s research interests are in applying theory from economics and consumer behavior in the construction of discrete choice models, models of direct utility, and other models of consumer actions/behavior.